2234 Lamar Ave
(901) 730-0974

Unapologetic. is a brand based in inspiring others to be boldly, daringly, and unapologetically themselves. We aim to disrupt. We aim to ease. We also aim to build discomfort when necessary, through art. Our art is our voices, sounds, illustrations, perspectives, event, and experiences. It is unapologetically our lives.

While most known for its music & record label portions, Unapologetic. is an art & culture ecosystem consisting of visual artists, musicians, clothing designers, event coordinators, and strategists. The idea is simple: the idea of traditional “labels” has expired and we believe in the culture of artistic synergy. Founded by artist/producer IMAKEMADBEATS in 2015 in Memphis, TN, the talented team tours the globe throwing experience based events and has been featured in major publications, from Garden & Gun to Huffpost to Thrasher and beyond. Our artists release whatever they create, as we believe our genre of art is simply Vulnerability and Sincerity. We currently sign musicians and visual artists to an artist-first platform and are preparing for our book publishing division to launch summer 2021. Unapologetic. has changed the landscape of Memphis art & culture and after securing a partnership with Red Bull the conglomerate is now expanding into international territory. We are comprised of four teams: Unapologetic. Sound, Unapologetic. Visual, Unapologetic. Garments, and The Unapologetic World App.


We use our talents for ourselves and our company, but we are for hire to help you build your ideas. We’ve worked/partnered with many other artists and companies locally and internationally, crafting their sounds, capturing their visual, and strategizing their events. If you’re interested in working with us, scroll down to the contact form and shoot us a message.

Arts and Culture, Clothing, Clothing - Mens, Clothing - Womens