In honor of National Black Business Month, I celebrate fellow Black businesses who are striving to build differently. I also return to the charge I first made ten years ago: Support is a verb. Since 2016, I have been on a mission to amplify the presence of Black businesses, drive their sales, and position them to thrive in key markets. My work is not rooted in reaction. It is about love. Not a response to protest or boycott, but from a deep belief that we can shape the economic and cultural experiences we deserve in real time.