"Lots of music producers have plans to get famous and rich. IMAKEMADBEATS has a theory of change.
'That’s what this tower is, and that’s what we’re doing,' he says. 'It’s all the gray areas that we’ve lacked over the years, being a grassroots organization, building literally from the ground up. But now, it’s bigger. It’s always been about Memphis. It’s always been about our culture, but it’s time to rev up and defy the odds. … I’ve seen enough hints to know that what I’m doing is my purpose. I found a lot of purpose in this.'"